I constantly come across this suggestion — “why don’t we just boost the post?” And I can understand why. It does seem like you’re taking some action; you press a button, allocate a modest budget, and then watch the figure rise. However, if I am honest with my clients, boosting a post almost never leads […]
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The term “SEO” tends to put a great many people off since it seems technical and as if it’s something that only large companies with their own teams can handle. However, at its core the concept is quite simple: SEO is all about helping Google to understand what your business is and who your target
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5 Social Media Mistakes Local Businesses Make (And How to Fix Them) I frequently speak with small business owners regarding their Instagram and Facebook pages, and frankly, the same small number of errors keep turning up over and over again. It’s not generally because the business itself is bad – the problem is only that
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